WebzstoreA newsletter, a welcome message and a follow-up after an enquiry have different jobs. The plan should explain who receives each message, why it is relevant and what the reader can do next.
Email Marketing
Email Marketing
Our email marketing service helps you send useful messages to the right people at the right stage. We plan campaigns and follow-up around your customers, your offer and the actions you want to support.
01Purpose
Give every email a purpose
We start with the audience and the permission to contact them. A large contact list is not automatically a suitable campaign audience.
02Campaigns
Campaigns and sequences
Newsletters and announcements
Keep customers informed about relevant changes, services and offers. Each campaign needs a clear message, destination and approval before it is scheduled.
Welcome and enquiry follow-up
Help people understand what happens after they subscribe or contact you. The sequence should recognise replies and stop when the next action belongs with a person.
Segmentation and re-engagement
Group contacts around information you actually have and are permitted to use. Different interests or stages may call for different messages rather than repeated emails to everyone.
Ecommerce messages
Plan appropriate follow-up around the store and customer journey. The setup depends on platform connections, the event data available and the messaging rules that apply.
03Checks
Check the campaign before it goes out
Check
Audience
What to confirm
The source, selection and permission are appropriate
Check
Sender
What to confirm
The business identity and reply route are correct
Check
Content
What to confirm
The offer and factual details have been approved
Check
Destination
What to confirm
Links lead to the intended information or action
Check
Stop rules
What to confirm
Unsubscribes and relevant replies are handled correctly
Check
Test
What to confirm
The message renders and the intended journey works
These checks belong before sending. They should not be replaced by an assumption that a previously used list or template is still correct.
04Review
Review what the messages achieve
We review the available delivery and response information against the campaign's purpose. A click, an enquiry and a sale are different outcomes. The interpretation depends on the measurement setup and the customer's later actions.
The next campaign can build on the questions and responses your team receives. Email should remain useful to the reader, not become a schedule that has to be filled regardless of the message.
Questions about email marketing
Can campaigns and automated sequences run together?
Yes. We plan how they overlap so people do not receive conflicting messages or unnecessary repetitions.
Who approves the content?
Your nominated contact confirms the business facts and campaign content before release. The approval arrangement is defined at the start.
Can you guarantee inbox placement?
No. Delivery depends on several factors, including the sending setup, audience and receiving systems. We can define the work and review the available evidence without promising placement.
Is SMS included?
SMS is a related service with its own permissions and delivery requirements. It can be planned alongside email where appropriate.
Let's plan your next campaign
Bring the message you want to share and the audience you want to reach. We will help decide the format and follow-up.