WebzstoreClicks alone do not tell you whether a campaign is helping. A suitable enquiry, a booked conversation and a completed order are different outcomes, and the tracking needs to reflect that.
PPC Management
PPC Management
Our PPC management service brings paid advertising, landing pages and enquiry tracking around the same goal. We manage campaigns with a clear view of what you sell, who you want to reach and what counts as a useful response.
01Results
Start with the result your business can use
We review the offer, existing campaigns and customer journey before recommending changes. If the enquiry form is broken or the landing page does not explain the service, buying more visits will not repair it.
02Campaigns
Choose the campaign for the job
Reach people searching for a service
Work to consider
Search campaigns with relevant keywords, ads and landing pages
Advertise a product catalogue
Work to consider
Shopping and suitable product-led campaigns, with accurate product data
Revisit an earlier customer interaction
Work to consider
Appropriate remarketing with audience and permission checks
Reach people through social platforms
Work to consider
Facebook and Instagram campaigns with creative built for the offer
Explore local lead advertising
Work to consider
Local Services Ads eligibility and market checks
The plan defines the channels and campaign types included. You do not have to advertise everywhere at once.
03Setup
What we set up and review in Google Ads
When Google Ads management is in scope, the work covers these parts of the account.
- Account and tracking review: For an existing account, a check of campaign structure, conversion actions, access and billing responsibility before any change.
- Campaign build: Keyword themes, ad text, negative keywords, location and language settings, and the final page each ad sends people to.
- Conversion tracking: The actions worth measuring, such as a form, call, booking or purchase, set up and tested. Google Ads shows a new conversion tag as unverified or inactive until it records a conversion or test event, so a test submission is part of the check.
- Search terms and audience review: Searches that triggered ads are reviewed, irrelevant ones excluded and the audiences and locations adjusted.
- Landing page alignment: The ad promise, page content and contact route are compared and the changes needed are listed.
- Reporting and review: Spend, conversions and enquiry quality are reviewed together, with your team's feedback, and the next changes are agreed.
04Landing
Connect the ad to the page
The promise in an ad should be easy to find after the click. We align the message, service information and contact action so visitors do not have to search the website for what attracted them.
For a product campaign, the buying journey also needs clear availability, delivery information and a working checkout. For a service campaign, the form or call route needs to reach the people handling enquiries.
05Feeds
Product feeds and Shopping campaigns
Shopping ads depend on product data held in Google Merchant Center. Before a product campaign is scoped, we review the feed and the store it describes.
Product data
What we check
Titles, descriptions, images, price, availability and identifiers such as GTIN, brand and MPN where they apply, against Google's product data specification
What to confirm
Each product's price and availability match its product page and checkout
Feed source and refresh
What we check
Whether the data comes from the store platform, a feed file or an API, and how often it updates
What to confirm
Who owns the source, the refresh schedule and what happens when a product is removed
Inventory sync
What we check
Whether price and stock changes reach Merchant Center. Google's automatic item updates can use structured data on product pages, but Google states they are not a replacement for regular data updates
What to confirm
Out-of-stock products are not advertised and the page markup agrees with the feed
Disapprovals and warnings
What we check
The Needs attention list in Merchant Center, the reason given for each item and whether the cause is the data, a policy or the website
What to confirm
Each issue is fixed at its source, then a review is requested where Google offers one
Account eligibility
What we check
Merchant Center account status, Shopping policies, website requirements and checkout
What to confirm
Account-level issues are resolved before spend is increased
Google decides whether a product or account is approved. We can correct the data and website causes and request a review, but we cannot promise approval, reinstatement or that ads will appear. Google also warns that too many products with incorrect availability can lead to account suspension, which is why stock and price accuracy comes first. Ecommerce SEO covers product structured data on the site, and Ecommerce Management covers the wider store operation.
06Targeting
Manage targeting, spending and learning
We review search terms, audience choices, geographic coverage and available conversion information. Changes have a stated purpose, whether that is reducing irrelevant visits, testing a clearer message or improving the route to an enquiry.
Your budget and the work we manage are agreed in the scope. Advertising spend does not guarantee a number of customers, and a platform-reported conversion still needs checking against what actually happened.
07Brief
Agree the campaign brief
This planning worksheet separates the money, work and decisions before a campaign starts.
Media budget
What we agree
What the platform may spend and who can approve a change
Management scope
What we agree
Which campaigns, assets, landing-page work and reviews are included
Conversion
What we agree
The action to measure and how a test will confirm it is recorded correctly
Lead quality
What we agree
Which enquiries your team can use and how it reports unsuitable requests
Approval
What we agree
Who signs off the offer, creative and release
Platform media spend and agency management fees are separate items. Both should be clear in the proposal.
08Channels
Assess additional advertising channels
YouTube may suit an offer that needs a demonstration or explanation, provided suitable video and a useful destination are available.
- LinkedIn may be relevant to a business audience when the targeting, message and budget fit the buying task.
- Programmatic advertising needs a separate assessment of inventory, audience, measurement and brand-safety controls.
- We establish account access, channel suitability and delivery scope before recommending any of these routes.
09Feedback
Bring sales feedback into the review
Tell us when enquiries concern the wrong service, fall outside your coverage or repeatedly fail to progress. That information helps us assess the campaign alongside the platform reports.
Where CRM and tracking connections are appropriate, we scope them around the data available and the permissions your business needs.
Questions about PPC management
Can you take over an existing account?
Yes. We begin with access and a review of the current setup, including tracking and campaign history, before making changes.
Do we need a new landing page?
Not always. We assess whether the existing page supports the offer and works for the intended action. A focused improvement may be sufficient. Where a new page is needed, its copy, design, build and form testing are scoped with Custom Website Design.
Can you manage ads for an online store?
Yes. Product information, store performance, stock and order handling need to support the campaign. We review the Merchant Center feed alongside the campaigns and can coordinate advertising with the ecommerce work in scope.
What if Google disapproves products or restricts the account?
We review the reason shown in Merchant Center or Google Ads, correct the data or website causes we can and request a review where Google offers one. The decision is Google's, so approval is not promised.
How will we know whether enquiries are useful?
We agree what a suitable enquiry looks like and review the available tracking alongside feedback from your team.
Give your campaigns a clearer purpose
Bring your current advertising setup and the customers or orders you want it to support.