WebzstoreLocal Services Ads are available for particular services and markets. Your business may need to complete Google's verification, licensing, insurance or other checks for its category.
Google Local Services Ads
Google Local Services Ads
Explore whether Google Local Services Ads fit your business, then get help with the profile, enquiries and ongoing account work. We check the service category and location before recommending this route.
01Eligibility
Check eligibility before building the campaign
We help organise the account work and information required. Google decides eligibility and verification; an agency cannot approve a business on Google's behalf.
02Costs
Understand what you are paying for
Local Services Ads use lead-based charging rather than charging simply for a website click. The available contact routes and charging rules depend on the market and account.
A lead is not a booked job. Your team still needs to assess the request, respond and decide whether the work is suitable. We review lead quality separately from the number shown in the advertising account.
Before launch
Confirm the services you actually provide
Why it matters
The profile and leads need to match your work
Before launch
Define the area you can serve
Why it matters
Requests outside real coverage waste response time
Before launch
Complete the applicable checks
Why it matters
Google controls verification and availability
Before launch
Confirm who answers and follows up
Why it matters
A missed enquiry does not become a customer by itself
Before launch
Agree budget and account responsibilities
Why it matters
The business knows what is being managed
03Profile
Keep the profile aligned with your business
We review the service selection, coverage and contact information against your operating facts. If those facts change, the profile needs attention too.
Google's current badge is Google Verified, introduced in place of its earlier Local Services badge programmes. Badge availability remains subject to Google's requirements. We do not promise a badge or describe it as a guarantee of a customer's outcome.
04Review
Review enquiries with your team
Useful review means looking beyond the total number of leads. Which services were requested? Could the business serve the customer? Was there a response, and did the conversation progress?
We can coordinate the agreed lead-handling process with your CRM and follow-up tools. Any lead-credit treatment must follow Google's current account rules; it is not an agency promise of reimbursement.
Questions about Local Services Ads
Is every local business eligible?
No. Availability depends on the category, location and applicable checks. We verify those before recommending a campaign.
Is this the same as Google Search Ads?
No. Local Services Ads have their own eligibility, profile and lead-based model. Standard search campaigns use a different setup and may be relevant separately.
Will you guarantee verification or a set number of jobs?
No. Google controls verification and ad delivery, and customers decide whether to hire your business.
Can you improve how our enquiries are handled?
Yes. We can scope enquiry routing and follow-up alongside the advertising work. Your team remains responsible for assessing and accepting jobs.
Check whether this is the right channel
Tell us your service category and operating area. We will discuss eligibility and the work needed to get started.