WebzstorePerhaps traffic has fallen, important services are hard to find, or a redesign has left you unsure what changed. An audit gives that problem a defined scope.
SEO Audit
SEO Audit
An SEO audit shows what needs fixing before you commit to more search work. We investigate your website's search performance, explain the evidence and put the important actions in order.
01Question
Start with the question you need answered
We start with your priorities and the information available. Access to Search Console and analytics helps us distinguish a search visibility problem from a measurement issue or a change in the people visiting your site.
02Examine
What we examine
Search access
Questions the audit investigates
Can search engines reach and index the pages you want found?
Page purpose
Questions the audit investigates
Does each important page answer a distinct customer search?
Content
Questions the audit investigates
Are service explanations, facts and buying questions useful and complete?
Site structure
Questions the audit investigates
Can visitors and search engines reach important pages through relevant links?
Technical experience
Questions the audit investigates
Are performance, mobile behaviour or broken journeys creating obstacles?
Search performance
Questions the audit investigates
Which pages and queries changed, and when?
Enquiries
Questions the audit investigates
Does the intended contact route work, and what does the available tracking show?
The exact checks depend on the website. An online store needs product and category analysis; a service business needs a close look at its services, coverage and contact routes.
03Findings
Get decisions, not just a list of errors
A finding needs a reason to matter. We explain what we observed, which pages it affects and the action worth considering. An automated warning alone is not proof that a change will improve rankings.
Your action plan separates urgent repairs, improvements with dependencies and items that need more evidence. It also identifies the access or business facts needed before work can begin.
04Example
What an action record looks like
Use this illustrative record to see what a useful audit recommendation contains. It is not a finding about your website.
Field
Evidence location
Example entry
The affected service URL and the saved inspection result
Field
Observation
Example entry
An unintended indexing restriction is present
Field
Impact to investigate
Example entry
The intended public page may be excluded from search
Field
Recommended action
Example entry
Confirm the page should be public, then correct the restriction
Field
Dependency
Example entry
Access to the relevant website setting and approval to change it
Field
Validation
Example entry
Recheck the setting and inspect the page again; monitor indexing separately
The record connects the observation with an action you can commission. It does not predict when a search engine will include or rank the page.
05Keep
Keep useful work you already have
An audit does not automatically lead to a new website.
- We look for repairs and improvements within the current setup first.
- Where a rebuild or migration is justified, the recommendation explains the limitation and what needs protecting during the change.
06After
What happens after the audit?
You can discuss implementation with Webzstore or use the findings to brief your existing team. We agree who handles the fixes, how completion will be checked and which measures to review afterwards.
An audit records a point in time. Search performance after implementation still depends on the website, competition and search systems; it is not a ranking guarantee.
Questions about SEO audits
Do you need access before the first call?
No. Bring the website address, your main concern and any dates associated with a change. We will explain which permissions are needed for the agreed assessment.
Is the free call the audit?
No. The call helps establish the problem and scope. The audit is the investigation and action plan agreed afterwards.
Can you audit a site that has recently moved platforms?
Yes. Tell us what changed and when. Old URLs, redirect records and before-and-after search data can help investigate the move.
Is implementation included?
The proposal makes that clear. Audit findings and implementation are separate pieces of work unless both are included in the agreed scope.
Understand your next SEO decision
Tell us what you expected from search and what you are seeing instead.