WebzstoreMy Marketing Agency Is Not Delivering Results
My Marketing Agency Is Not Delivering Results
A marketing agency not delivering results can leave you unsure what to change. Start with the agreed work and the evidence available, then separate an unmet expectation, a communication gap and a performance problem.
Step 1Reporting
Put the agreement beside the reporting
What work was agreed? What has been delivered? What was the reporting intended to help you decide? Those questions create a more constructive starting point than assuming every disappointing number proves poor work.
Keep the time period and business conditions in view. A campaign, a website project and ongoing SEO have different activities and measures.
Step 2Ask
Ask questions that can be answered
- Reports show activity but little meaning
- Question for the discussion
- What decision should these measures help us make?
- Work is hard to identify
- Question for the discussion
- Which agreed tasks were completed and where can we review them?
- Leads are unsuitable
- Question for the discussion
- How are suitable enquiries defined and checked?
- Website changes are unclear
- Question for the discussion
- What changed, why, and how was it verified?
- Access is confusing
- Question for the discussion
- Which accounts and responsibilities need clarification?
These questions do not presume wrongdoing. They help establish what the relationship needs to explain.
Step 3Work
Distinguish communication from the underlying work
A clearer report may solve an information gap. A broken enquiry route needs investigation and repair. A mismatch between the original scope and current priorities may need a new discussion of the work.
Record what is known and what remains unanswered. Avoid making a provider change on a single screenshot or an unsupported claim from another seller.
Step 4Assessment
If you want an independent assessment
We can discuss reviewing the relevant website or marketing evidence with authorised access. We assess the work and observations we can actually inspect; we do not invent criticism of another provider or promise a result before seeing the situation.
If a handover is considered, review your existing arrangements and obtain appropriate advice where needed. A website page should not tell you to ignore a contract or give up necessary account access.
Step 5Decide
Turn the review into decisions
Agreed work
Evidence available
Scope and completed deliverables
Unanswered question
What is still outstanding?
Responsible person
Assign
Next action
Record action
Review date
Set date
Measurement
Evidence available
Reports and underlying data
Unanswered question
What does the result actually represent?
Responsible person
Assign
Next action
Record action
Review date
Set date
Enquiry quality
Evidence available
Your team's feedback
Unanswered question
Are the contacts suitable?
Responsible person
Assign
Next action
Record action
Review date
Set date
Communication
Evidence available
Decisions and requests
Unanswered question
Which decision is waiting on whom?
Responsible person
Assign
Next action
Record action
Review date
Set date
Use the record to request clarity and agree next steps. Review your actual agreement before making a change to the relationship.
Questions about an agency review
Do we have to change agencies?
No. The assessment may help you ask clearer questions or improve an existing working arrangement.
Can you look at work another agency produced?
Yes, with the appropriate access and scope. Findings need to be tied to actual evidence rather than assumptions about who did the work.
Can you take over immediately?
Any transition needs a review of scope, access and responsibilities. We establish those conditions before making a delivery commitment.
Start with the unanswered question
Tell us what you expected, what you can currently see and what you need clarified. That gives the review a useful purpose.
Explore the next step
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