SEO Services
Our SEO services help your business become easier to find when people search for what you offer. We work on your website, content and search visibility, with a plan built around the products, services and enquiries that matter to you.
01Start
Your most valuable search visitor is someone looking for a service or product you actually sell. We start by identifying those searches and the pages that should answer them.
02Fix
Technical SEO helps search engines reach and understand your important pages. We investigate the issues that affect those pages, then write each agreed fix as a clear task: the affected URL, the evidence, the change, who makes it and how it will be checked. If you only need the problems identified first, start with an SEO audit; this work is where the agreed fixes are planned and carried out with whoever manages the website.
We check whether the pages you want found are accessible and whether search information points to a problem. A private page should stay private; a public service page needs a different setup.
Old URLs, broken links and recent site changes can send visitors to the wrong place. We trace the affected routes and identify the correct destination before making changes.
Several addresses can show the same or very similar content, such as tracking parameters or filtered lists. We decide which address should represent each page, then make redirects, canonical tags and the XML sitemap agree. A canonical tag is a strong signal rather than an instruction, so internal links need to agree too.
We look at how important content is presented and whether the site makes it unnecessarily difficult to reach. The fix should fit your platform and preserve the parts of the website that already work.
If you are planning a redesign or migration, involve SEO before pages and addresses change. That lets the website and search work follow the same plan.
03Write
People searching for your service need more than a list of keywords. They want to know what you do, whether it fits their situation and what happens when they contact you.
04Connect
A visitor reading about a service may need to compare options, check a related service or contact you. Internal links should make those next steps easy to find.
We review navigation and links within the content so important pages do not sit disconnected from the rest of the site. Descriptive labels help readers understand where a link goes; they also help search engines understand how pages relate.
The aim is a website that makes sense as a whole. Your main services should be easy to reach, with supporting guides answering the questions that need more explanation.
05Markets
A business with several countries, languages or locations needs a few decisions before pages are produced: which version answers which searches, and who keeps it accurate.
Profile management and review requests for individual locations belong with Local SEO Services. Rollout planning for a franchise or multi-site organisation is covered in Solutions for Franchise Business.
06Earn
Useful expertise, original information and well-explained work can give relevant publications a reason to refer to your business. We consider outreach and digital PR where there is something worthwhile to share.
07Prove
An SEO report should tell you more than how many tasks were completed. We look at the work carried out alongside search activity and the enquiries your measurement setup can identify.
We use available search data to review which pages and queries bring people to the site. Your team's feedback helps distinguish useful enquiries from requests you cannot serve.
A completed fix, a search click and a sale are different things. Keeping those measures separate makes the report easier to use when deciding what to do next. If the actions that matter are not being measured yet, our Website Analytics and Conversion Tracking service sets up and tests that measurement.
Which pages changed, what was fixed and what still needs attention. This gives you a record you can refer back to.
How relevant pages and searches are performing over comparable periods. We consider the available history instead of treating every short-term movement as a trend.
Which tracked actions turned into conversations your business could use. Where tracking is incomplete, we explain the gap rather than attach a sales claim to a traffic number.
08Plan
Use this example to see how a recommendation should connect a website issue with a next step. It is a planning guide, not a claim that these problems exist on your site.
Issue to check
Page or URL to identify
The affected service URL
Evidence needed
Page settings and search information
Next step if confirmed
Correct an unintended restriction
How to check the work
Retest the setting and monitor indexing
Issue to check
Page or URL to identify
The relevant service or product URL
Evidence needed
Current copy and questions from your team
Next step if confirmed
Add the missing explanation
How to check the work
Check the answer and the contact route
Issue to check
Page or URL to identify
Source and destination URLs
Evidence needed
Navigation and content links
Next step if confirmed
Add a useful, descriptive link
How to check the work
Follow the link and confirm the destination
Issue to check
Page or URL to identify
The page containing the form
Evidence needed
A test submission and event behaviour
Next step if confirmed
Correct the measurement setup
How to check the work
Confirm a completed test is recorded once
Issue to check
Page or URL to identify
The address of each version
Evidence needed
The market and language each version serves
Next step if confirmed
Connect the versions with language and region annotations, or merge them
How to check the work
Confirm each version references the others and review which one search shows for each market
Issue to check
Page or URL to identify
The location pages
Evidence needed
A reliable record for each location and what genuinely differs there
Next step if confirmed
Add the useful local detail, or combine pages that have none
How to check the work
Compare the pages side by side and check the details against the location record
The order depends on business importance, evidence and the effort required. Some changes can move ahead quickly; others need content, access or development work first. We make those dependencies clear.
09Choose
Ongoing SEO combines implementation with review. An audit is a useful starting point when you first need to understand the website and decide what work to commission.
If customers visit your premises or you travel to them, local SEO connects your website with accurate profile, location and service-area information.
Ecommerce SEO focuses on the way products, categories and related information help shoppers find what they need.
AI search readiness starts with an accessible website and clear, supported information. It can be considered alongside the broader SEO work; no agency can promise a citation.
The cost of SEO depends on the site, the work involved and the responsibilities you want us to take on. We explain the proposed services before you choose a starting scope.
We look at your important pages, the evidence behind each issue and the effort needed to address it. A problem affecting a service you actively sell should not be treated the same as a minor issue on an obsolete page.
An audit helps you understand the current position and recommended work. Ongoing SEO carries out the agreed improvements and reviews progress. If the main problem is unclear, an assessment is often the useful first conversation.
It depends on the starting point, the changes and how search engines respond. We can set out the work sequence and review points, but we cannot promise a ranking or an enquiry target by a particular date.
No. SEO concerns organic search visibility. Paid advertising has its own campaigns and media budget. They can support the same business goal, but they are separate services.
Yes. We assess the site before recommending changes. A rebuild is not the automatic answer to a search problem.
An audit is the assessment: it identifies and prioritises what needs attention. Technical SEO under SEO Services is the implementation of the agreed fixes, usually alongside your developer or platform owner.
Yes, within SEO Services. We set out the markets, languages and locations in scope, agree who owns each version's content and roll out in stages.
Start by understanding the symptom before choosing a service. These guides explain the questions to investigate.
Bring your website, the services or products you want to promote and any concerns about current performance. We will talk through where to start and what information would help.
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