WordPress to Webflow Migration

We move WordPress websites to Webflow by turning your content types, categories and relationships into Webflow Collections, then rebuilding the design there. WordPress holds a lot of behaviour in plugins, and plugins do not travel with the content. We assess both, then plan and build the Webflow site.

This route suits teams who want tighter visual control of the front end.

A blue arched bridge between two small houses

01Choose

Choose what you want to change

Select one part, several parts or the whole project to see what each involves.

Where this startsOur WordPress site has custom content types and plugins behind it. We want it in Webflow and need to know what carries over.

Choose one part, several parts or the whole project

Plan the complete WordPress to Webflow moveJoin the content mapping, transfer, plugin replacement and launch into one plan.

Inventory of post types, taxonomies and plugins
Collections and reference fields designed
Content and media moved and checked
Plugin functions replaced and tested
Redirects, domain change and launch support

Check first: Which custom fields and relationships the live site actually uses.

Next: Share your WordPress address and the plugins you could not do without.

Map content types to CollectionsDecide how each WordPress content type and grouping becomes a Webflow Collection.
- List post types, categories, tags and custom fields
- Decide which become Collections and which become reference fields
- Map relationships such as authors and related articles
- Plan the order the Collections are filled
Check first: Which custom post types hold real content and which are unused.
Related: Website Migration Services, WordPress Website Design
Next: Send a list of your post types and what each one is for.
Move articles, pages and mediaCarry the content across and collect the files the export file leaves out.
- Use the WordPress export file for text and structure
- Collect image and document files separately
- Check headings, links and embedded video in long articles
- Check menu items against the new navigation
Check first: Whether all your images are attached to posts or some sit unattached in the library.
Related: Website Migration Services
Next: Point us to your three longest articles and your most image-heavy page.
Replace plugin functionsFind what each plugin does and give it a new home or retire it.
- List every active plugin and what it does
- Choose a Webflow feature, outside tool or custom build for each
- Rebuild forms and test where messages go
- Decide where comments and any member areas live
Check first: Which plugins customers use directly, such as forms or bookings.
Related: Headless CMS Development, Website Migration Services
Next: Export your plugin list and mark the ones visitors see.
Redirect old addresses and launchSend old WordPress addresses to the right Webflow pages when you switch.
- List your current addresses
- Build and test a redirect map
- Keep WordPress running until the new site is approved
- Check search performance after launch
Check first: Which old addresses matter most for visitors and links.
Related: Website Migration Services
Next: Share your sitemap or the addresses you most need to keep working.

In plain terms

Collection: A Webflow list of items that share the same fields.
Reference field: A field that links an item to an item in another Collection.
Redirect map: A list that sends visitors from each old address to its new one.

02Map

Work through the mapping in this order

Collections are Webflow's database-style lists. A Collection holds items that share the same fields, and a reference field (a field that points to an item in another Collection) links them. Build the map in this order.

List every post type on the site: posts, pages and any custom post types (named content types such as events or properties).
List each taxonomy (a way to group content, such as categories and tags) and note which post type uses it.
List custom fields (extra boxes of information attached to an item, such as a price or a date).
Note every relationship, such as an author page, a related article or an event linked to a venue.
Decide for each one: its own Collection, a reference field, or plain text on the page.

03Export

What the WordPress export file covers and misses

WordPress's built-in export creates an XML file. The table shows what to expect from it.

Part of your site
Posts, pages and custom post types
In the export file?
Yes
Part of your site
Categories, tags, custom taxonomies and custom fields
In the export file?
Yes
Part of your site
Navigation menus
In the export file?
Yes, with the "All content" option
Part of your site
Image and document files
In the export file?
No, only their details and addresses
Part of your site
Theme, plugins and settings
In the export file?
No

The file is not a full backup, so we also look at the live site and the database. Image files are collected separately and uploaded to Webflow. Plugin data needs its own check.

04Test

Test rich content and the functions outside the CMS

Rich content is where a clean import goes wrong. We open long articles with embedded video, tables, shortcodes (short tags that plugins turn into features) and pasted formatting, then compare them with the original. Page-builder layouts are tested as pages, not only as text.

Functions that never lived in the content need their own tests. These include forms, search, memberships, bookings, redirects and tracking tags. Each plugin is listed and then replaced by a Webflow feature, an outside tool or a custom build, or it is dropped. The export file holds comments, so we decide with you where they should live.

05Launch

Plan old addresses and the final switch

Your WordPress addresses may not match the Webflow structure, so we prepare a redirect map (a list sending each old address to its new one) before launch. We test it on the new site and keep WordPress running until your team approves.

After launch, we monitor search performance and fix problems the checks missed. We make no promise that rankings or traffic stay the same. Before the domain changes, we agree who keeps the old site's backups. See Website Migration Services for the wider process.

Questions about moving WordPress to Webflow

Can the WordPress export file recreate my whole site?

No. WordPress says the file is not meant as a complete backup. It leaves out your theme, plugins, settings and the image files themselves.

Do my custom post types become Collections?

Usually, yes, but we decide one by one. A post type with its own fields and list page often maps to a Collection. A small set of fixed pages may be better as ordinary pages.

Will my WordPress plugins work in Webflow?

No. Plugins are WordPress software and do not move. We list what each plugin does and choose a replacement or a custom build.

Do I need WordPress after the move?

It depends on what stays. If every function has a new home, you can retire the old site once the checks are signed off. Otherwise, part of it may stay running.

Move for a reason you can name

Share your WordPress address, your custom post types and the plugins you rely on. We will assess what maps cleanly and what needs a rebuild. Our WordPress Website Design service covers staying on WordPress.

Book a Free 30-Minute Call